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Posts Tagged ‘boots’

Vein Wear is Australia’s number one men’s footwear designer. Vein, by designer Christopher McCallum, has been recognised as the shoe of choice by Australia’s top clothing houses. Vein opened its Winter season with the L’Oreal Melbourne Fashion Festival main parades Morrisey, Kenzo and Leopold.

Vein shoes were the natural footwear selection for Always Habit when they won the coveted Australian Design Awards in November 2005. Always Habit designs are for savvy young professional men. They are looking for a striking shoe to compliment their casual and suiting attire. Vein provides that.

Vein shoes were the footwear of choice when high flying Aussie labels “Leopold” and “Tom, Dick and Harry” unveiled their Winter collections at Mercedes Australian Fashion Week. The parades were stand-outs with both collections attracting critical acclaim.

When Vein launched its Winter 2006 collection at the L’Oreal Melbourne Fashion Festival in March there was no question which shoes should be worn with the three pinnacle men’s collections of the season. Main parades Morrisey, Kenzo and Leopold chose to accompany first class designs with Australian designer shoes by Vein.

“The fashion festival is definitely the highest point yet in our rise in Australian designer fashion. Morrisey is an idol and an icon. To be worn on the foot of his, Kenzo and Leopold’s collections is a great honour. I know our shoes do their clothing justice”, says McCallum.

At the upcoming Mercedes Australian Fashion Week Vein will be working closely with hot men’s label Red Cordial. Retailers, stylists and other fashion industry participants can also see a preview of Vein’s Summer 06/7 collection at MAFW’s Source Exhibition at the end of April.

“At Vein we are delighted to work with clothing designers. Footwear does not steal the limelight at fashion parades, but a designer collection show is too important to leave footwear up to models, friends or God forbid resort to pluggers”, says McCallum.

Do you know where the term “footbed” comes from? Most people have no idea that the term originated with the revolutionary sandal maker Konrad Birkenstock a 19th century shoemaker from Germany. Before Birkenstock shoes were all made with completely flat soles and had no arch support. They developed a revolution in shoe making by designing footwear that matched the actual shape of a person’s foot.

Initially their idea was sold as an insert to be used in other shoes that had no shape. Their company took off as a major manufacturer of orthopedic inserts. They were called “footbed supports” and the term ‘footbed’ became a legal trademark of the Birkenstock company.

As time went by they realized that their novel footbed support concept could be extended into different types of footwear that they could make themselves. The original sandals they developed were intended to give the wearer a near barefoot experience while still providing fantastic support and protection of the wearer’s sole. Little did they realize how much of a revolution they would create in the shoe and footwear industry.

People quickly found that not only were they comfortable, but they also helped greatly with many foot and back problems by providing the arch support and proper fit that had been missing in shoes and sandals to that point. Today Birkenstock sandals and other footwear are frequently ‘prescribed’ by podiatrists as part of normal care for people with foot, lower leg, and back problems. In particular the ‘heel-less sandals’ are known to greatly strengthen and tone calf muscles.

From their humble beginnings as simple shoemakers, Birkenstocks have become producers of some of the most recognized shoes and sandals in the world. They are available in hundreds of styles, materials and colours that will suit just about anyone’s needs and personality. And they have done it by sticking to their basic philosophy: make them comfortable and make them last.

When you think about birkenstock footwear, most likely sandals, and perhaps clogs come to mind. Certainly that is what they are most famous for. Very comfortable, durable sandals that are great for both casual daily wear, and even casual summer parties. Those who have used ‘Birks’ know that they will last for ages and gently form to the shape of your feet to provide an excellent fit that is just right for you. If you have any doubt, simply slip on another person’s pair and you’ll understand.

However, Birkenstock has recently added boots to their line of footwear products expanding out from sandals and clogs to include both shoes and Birkenstock boots. Time will tell if they are as successful as the sandal line, but if their sandals are any proof, the boots should be a success as well.

There are 3 basic types – approach/day trip boots in the Birkenstock Alpine series, regular aggressive hiking boots in their Rockford line, and a several trendy boot styles like the Segovia Calf-boot for women.

When you go out to look for a new pair of Birkenstocks, you may find that they fit a little differently than what you are used to. Don’t let this bother you. Simply try on a slightly different size and you should be able to find a pair that is comfortable for your feet.

No question boots are not what made Birkenstock famous. However they their experience producing top end casual footwear gave them a great base for developing a quality line of boots from the start. They were able to do it all without loosing sight of their core principle of simplicity and durability.

So, the next time your go shopping for a quality pair of boots or shoes be sure to check out what Birkenstock has to offer. They may be slightly more costly than other sandals, but they will last much longer, and will be more comfortable on your feet and back as well.

What it means to be “designer”.

The term “designer” is often used loosely in the fashion industry, and certainly so by a number of factories mass producing shoes that copy the fashion leaders.

We do it differently. How you’d expect a true designer shoe to be created for you. At Vein, each new design is sketched, first as a conceptual, and then worked and re-worked into final drawings with graphite on paper, by head Vein designer, Christopher McCallum. Then, a prototype shoe is meticulously crafted by hand.

The new design is then put into production, brought to life for our discerning clientele using the finest leathers, hand selected for their uniqueness and quality, from renowned international and Australian tanneries.

When you inspect our famous Vein shoes, you’ll quickly see they embody qualities others only aspire to. Designs and quality inspired by the great clothing fashion houses, by timeless architecture and the personalities, stunning locations and exciting lifestyles we experience around the world.

As you can probably tell, we live, fantasize, dream and breathe male footwear. This burning passion has made Vein the premier Australian male designer footwear label. In 2005 Vein was the only male footwear label to be invited to exhibit in Mercedes Australian Fashion Week. Trail blazing clothing labels like “NYOU”, “Leopold”, “Tom, Dick & Harry”, “Red Cordial” and Australian Fashion Design Awards Winner “Always Habit”, choose to complement their labels with Vein on the runway. In 2006 at the L’Oreal Melbourne Fashion Festival Vein was the catwalk shoe of choice for Kenzo, Morrisey and Leopold.

Vein stands for excellence. You’ll feel it, look it, live it too … every time you slip on Vein shoes.

Vein shoes. Love more. Stress less. Express your creativity. And above all, envy no one.